Western style portrait at a ranch with wooden fence and desert landscape in background.
i’m the person behind the camera

I’ll guide you through the entire process

My name is Brittany, I live in Syracuse, New York with my daughter, our four monster pups, and two horses.

I am a generator by human design, and for those who don't know what that is, it means I was born to build, to create, and coach others. Becoming a branding expert and photographer was no coincidence, but rather everything falling into place.

Contact me
Back view of someone holding up a circular mirror outdoors during golden hour.

01. BRAND ASSESSMENT


When building your brand, whether you are a new business, established business, or a personal brand, you need to establish your BRAND IDENTITY. You need to have a clear understanding of your mission & vision, your core values, and your unique sales proposition-what makes you stand out.

Crowd of people lined up along railings at an outdoor venue or event.

02. BRAND AUDIENCE


Everyone wants their business to succeed, but to stand out among the crowd, it is important to know who your ideal customer is. Who are they? What do they need? What do they do?

Performer singing on stage during twilight with purple lighting effects.

03. BRAND VOICE


This is where we start to dive into the personality of your brand. It should be consistent and able to reach your audience. They should be able to feel the tone when they come across your brand.


This is where we also create a tagline, something short and sweet that captures your audience and creates a lasting impression.

Piano keyboard illuminated by warm stage lighting with sheet music stand and microphone in dark performance setting.

04. BRAND VISUAL


Seeing is believing and first impressions are everything, which is why the visual is the one of the most important steps of brand development. This is where we create a logo and color scheme that fits everything we have built so far. You want colors that trigger emotion and align with your brand. You want design that is reflective of your brand's values.

Person working on laptop in coffee shop with exposed brick wall and takeout cup.

05. GOING SOCIAL


Where is the first place you go when you discover a new business? To their social media or website. Building your social media and website is the blueprint for your brand growth. You showcase who you are and what you do. Engaging your audience on social media where they are most active, with visual consistency, providing value and education, and inspiration is key to consistent growth and staying on their radar.

Two people engaged in conversation at a podcast recording setup with microphones and dark studio lighting.

06. YOUR JOURNEY


Tell your story. Be transparent about your challenges, successes, and the people who make it all happen. People crave connection and relatability. Use your stories to humanize your brand and create lasting emotional connections.

Resources & Guides